JR8 wrote:There is nothing there I associate with Singapore. What I see rather, is how Singapore would like to project itself .
A tourism ad with the by-line 'get lost' [ooh edgy] from a country so completely dorky even chewing gum is illegal.
Hmmm ...nakatago wrote:[
The 'get lost' slogan doesn't come as dorkly edgy to me. It comes off as defensive, haughty and arrogant.
"Oh you think Singapore is dull?!? I'll f***ing show you!"
They should have stayed with "Uniquely Singapore" or "Your Singapore." They could have also bought the rights to that time lapse video that was making the rounds a few months ago or that video of a guy running all over Singapore (he started in Pulau Ubin). Those videos showcased more of Singapore aside from just Haji Lane/Arab Street and the MBS pool.
Just watched it... I don't know... what even...JR8 wrote:Hmmm ...nakatago wrote:[
The 'get lost' slogan doesn't come as dorkly edgy to me. It comes off as defensive, haughty and arrogant.
"Oh you think Singapore is dull?!? I'll f***ing show you!"
They should have stayed with "Uniquely Singapore" or "Your Singapore." They could have also bought the rights to that time lapse video that was making the rounds a few months ago or that video of a guy running all over Singapore (he started in Pulau Ubin). Those videos showcased more of Singapore aside from just Haji Lane/Arab Street and the MBS pool.
It comes over to me, as trying to be clever (edgy), 'get lost' being the 10%/kiddy version of telling someone to eff off. So, SG as a gritty place, to go off-piste and go a bit wild and do gritty/edgy things ...
Why doesn't it market itself for what it actually is? Really boring and safe. Miles of shops. Very expensive. A vassal state of America (oops sorry, not much STB mileage in that one).
nakatago wrote:JR8 wrote:There is nothing there I associate with Singapore. What I see rather, is how Singapore would like to project itself .
A tourism ad with the by-line 'get lost' [ooh edgy] from a country so completely dorky even chewing gum is illegal.
The 'get lost' slogan doesn't come as dorkly edgy to me. It comes off as defensive, haughty and arrogant.
"Oh you think Singapore is dull?!? I'll f***ing show you!"
They should have stayed with "Uniquely Singapore" or "Your Singapore." They could have also bought the rights to that time lapse video that was making the rounds a few months ago or that video of a guy running all over Singapore (he started in Pulau Ubin). Those videos showcased more of Singapore aside from just Haji Lane/Arab Street and the MBS pool.
zzm9980 wrote:nakatago wrote:JR8 wrote:There is nothing there I associate with Singapore. What I see rather, is how Singapore would like to project itself .
A tourism ad with the by-line 'get lost' [ooh edgy] from a country so completely dorky even chewing gum is illegal.
The 'get lost' slogan doesn't come as dorkly edgy to me. It comes off as defensive, haughty and arrogant.
"Oh you think Singapore is dull?!? I'll f***ing show you!"
They should have stayed with "Uniquely Singapore" or "Your Singapore." They could have also bought the rights to that time lapse video that was making the rounds a few months ago or that video of a guy running all over Singapore (he started in Pulau Ubin). Those videos showcased more of Singapore aside from just Haji Lane/Arab Street and the MBS pool.
It was a good video, but could do with a bit less of the fake tilt-shift induced blur/bokeh:
https://vimeo.com/49753231
And itwas made by dirty FT. An Australian.
Yes but ...Saint wrote:And here we have the half yearly Singapore bashing thread, oh joy. Most of you have been here quite a few years and you still moan about the same things. As I've said many times, Singapore's way of life has been around well before we all arrived here (even SMS!) and will be around well after most of you leave. Everything that gets mentioned over and over again on here really doesn't bother me anymore, why should it?
I've always advise people moving to Singapore for the first time that the most important thing to bring with you is a sense of humour otherwise you will not survive long here. It's not the UK, it's not the US, it's not NZ, it's Singapore!
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