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Life is short, paddle harder!!
Barnsley wrote:Does seem of little benefit....
Why not just give a cash prize instead?
There are probably significant accounting differences between awarding cash and a prize. Plus partnership promotions, etc...
Besides, anyone looking to buy a new car of that class in Singapore will need at least the cost of the COE for their 50% downpayment. So if you're in the market, it's not a bad prize to win. If you're not in the market, I'm sure the dealershiper will buy the car back from you at a good profit to them.
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