-
Quote
-
0
login to like this post
Post
by Max Headroom » Sun, 25 Aug 2013 5:02 pm
If you pass your web guy all the building blocks, i.e. house style details, visuals, copy, etc, then having a basic WordPress website made nowadays can cost as little as a few S$100, yes.
Of course, having a website is where things merely start, because unless you SEO it, just having a website online is like having a shop in the middle of the Sahara desert - no one will know you're there.
Sure, you'll tell your existing customers all about your new site. And even those that found you in the Yellow Pages or met you at that expo or those peeps you passed your biz card to, all of these potential customers will be referred to your new site, which is good. But then, they already knew about you, you're just sending them to your site through existing means.
In this scenario, certainly in terms of additional revenues, the site's benefit will be minimal.
To really leverage your online presence, especially if your service or product works on a global scale, you'll need to make your site findable to potential clients, customers, buyers, etc. who know nothing about you yet, have never heard of you but are looking for your product or service.
Once you're easily findable in Google, having a website is like having a big banner flying 24/7. And if you have a web-shop with a decent Google ranking, things really get interesting, because you'll be generating cash while you sleep, literally.
In other words, if you pay S$300 for your new website, expect the minimal result scenario, because that web guy isn't going to bother with the meta data or SEO.
Online, just as in the real world, you get what you pay for.