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Breyers Ice Cream in Singapore!

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Mary Hatch Bailey
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Postby Mary Hatch Bailey » Sat, 10 Sep 2011 7:05 pm

Ben and Jerry started selling ice cream from a converted gas station with real, fresh ingredients which ~ even way back when in the 70s ~ supported family farms. Despite their sale to Unilever, many of their founding principles have stayed intact: no growth hormones, best ingredients, social responsibility, fair trade resources, small batches, community support, free cone day, etc... Just because they sold the business, doesn't automatically mean they 'sold out.' Plus, who else would be willing to market flavors like: Clusterfluff, Half baked and Schweddy Balls.

They put out a superior product to certainly the evil H-D (who they one a big lawsuit against in the 80s) and Breyers (much, much higher air content). For good local ice cream in Singapore there is Island Creamery, not bad.

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Postby markymarc » Sat, 10 Sep 2011 9:04 pm

u know, ice cream isnt about taste or texture, it's about the company. imagine st.tropez/maldives lazing on a deck chair staring into the deep blue yonder with your beautiful and intelligent other half beside you and a magnolia in hand. Beats luxury ice cream anyday

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Postby JR8 » Sat, 10 Sep 2011 9:38 pm

Mary Hatch Bailey wrote:Ben and Jerry started selling ice cream from a converted gas station with real, fresh ingredients which ~ even way back when in the 70s ~ supported family farms. Despite their sale to Unilever, many of their founding principles have stayed intact: no growth hormones, best ingredients, social responsibility, fair trade resources, small batches, community support, free cone day, etc... Just because they sold the business, doesn't automatically mean they 'sold out.' Plus, who else would be willing to market flavors like: Clusterfluff, Half baked and Schweddy Balls.

They put out a superior product to certainly the evil H-D (who they one a big lawsuit against in the 80s) and Breyers (much, much higher air content). For good local ice cream in Singapore there is Island Creamery, not bad.



If I want a quality ice-cream that's all I want. I don't need a whole song and dance philanthropic social conscience eco green thing being trumpeted in my face too. With B&J's I think it goes too far, and since they're a mega-corp (Unilever) brand I don't think you're getting the nice-guy image because they're nice guys, more like they think suckers will pay.

Apple don't do any corporate philanthropy. Microsoft do. Apple is the second largest corp behind Exxon Mobil. Who is the least evil? :wink:

Like the sound of Island Creamery, never heard of it before. The Teh Tarek ice cream could be very nice! [mental note to visit, thx]


edit to add:
Was just at the grocery shop.
Free-range eggs e1.29 a box of 10
Free-range eggs in a different box with a 'We give 10 cents per box for farmers welfare' sticker on them price e1.39
What to do lah?

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Postby Asian_Geekette » Sat, 10 Sep 2011 11:18 pm

nakatago wrote:Local ice cream brands are very much "bleh" and the imported brands can be too expensive. :(

I want my quezo real!


@nakatago:

I'm going for a business trip to the source of the quezo real ice cream. I'll be taking SQ so I'll be using the old NAIA terminal whether they supposedly have a store there. :)
My business is not to remake myself, but make the absolute best out of what God made. -Robert Browning

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Postby Brah » Sun, 11 Sep 2011 1:02 pm

Honorable beginnings and corporate practices for sure. But what does 'superior' really mean? I don't know anything about ice cream production or the air factor, just the taste.

Also interesting to see both B&J and Breyers are now part of Unilever. Maybe Breyers was different before that, and having been out of the States over 20 years wouldn't be a surprise if something changed with the product since.

I'm gonna find me some Breyers vanilla and do a blind taste test against B&J.

Mary Hatch Bailey wrote:Ben and Jerry started selling ice cream from a converted gas station with real, fresh ingredients which ~ even way back when in the 70s ~ supported family farms. Despite their sale to Unilever, many of their founding principles have stayed intact: no growth hormones, best ingredients, social responsibility, fair trade resources, small batches, community support, free cone day, etc...

They put out a superior product to certainly the evil H-D (who they one a big lawsuit against in the 80s) and Breyers (much, much higher air content). For good local ice cream in Singapore there is Island Creamery, not bad.

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Postby Travailes » Thu, 15 Sep 2011 12:18 am

Mary Hatch Bailey wrote: For good local ice cream in Singapore there is Island Creamery, not bad.


Theirs is the best I have tasted. Amazing and they do take away pots in store.

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Postby richie303 » Fri, 16 Sep 2011 5:40 pm

Best I've had is Udders! They have ashop on East Coast (next to Porn's Restaurant and a bike shop!)

I can't believe no one else has tried it?
Richie - East Coast Superbabe...

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Postby JR8 » Fri, 16 Sep 2011 6:28 pm

richie303 wrote:Best I've had is Udders! They have ashop on East Coast (next to Porn's Restaurant and a bike shop!)

I can't believe no one else has tried it?


There is a branch next to VeloCity in Novena. But to be honest the name and cartoon logo of a huge set of udders put me off. In fact I think I took a photo of the facade and posted it on the web for friends to enjoy. Talk about a marketing-Fail!

(I have spent serious time working on farms, and also milking cows, and it's not really the image I want in my head while enjoying an ice cream. Maybe SGns are so detached from the land that it has no impact on them.... don't know)

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Postby richie303 » Wed, 21 Sep 2011 9:09 am

So you didn't try it because of the sign on the outside?

The ice cream is good!
Richie - East Coast Superbabe...

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Postby earthfriendly » Wed, 21 Sep 2011 10:38 am

JR8 wrote:(I have spent serious time working on farms, and also milking cows, and it's not really the image I want in my head while enjoying an ice cream. Maybe SGns are so detached from the land that it has no impact on them.... don't know)


This is a good selling point in SG. Idea of farming and barn animals can be exotic and romantic for long time city dwellers. There are tours to NZ offering Singaporeans the sheep shearing experience. Fruit picking activities and farm visitations are appealing travel activities.

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Postby sundaymorningstaple » Wed, 21 Sep 2011 11:09 am

I never found anything at all romantic about cleaning out the loafing sheds! :o

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Postby JR8 » Wed, 21 Sep 2011 3:36 pm

richie303 wrote:So you didn't try it because of the sign on the outside?
The ice cream is good!


Yes, that's the truth of it. I wouldn't have tried a product I'd never heard of which had such a silly (to me) name and logo. I.e. if they are silly enough to choose that name/logo, how sensible might they be at making ice-cream?

Of course now that I have heard otherwise I would give it a go :)

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Postby ksl » Wed, 21 Sep 2011 4:16 pm

JR8 wrote:
richie303 wrote:So you didn't try it because of the sign on the outside?
The ice cream is good!


Yes, that's the truth of it. I wouldn't have tried a product I'd never heard of which had such a silly (to me) name and logo. I.e. if they are silly enough to choose that name/logo, how sensible might they be at making ice-cream?

Of course now that I have heard otherwise I would give it a go :)


I would be interested to know if it's genuine cows milk and preferably from grass fed cows. Looking at whey protein for nutritional support convinced me to be very careful when choosing dairy products, that have been feed with corn and other substitute fodder. Milk has changed a great deal over the last 40 years due to enhanced production rates.

Ice cream can be loaded with all sorts of additives and thickeners, We get the manufacturers food & beverage magazine and it's unbelievable what they use to get the taste and mouth feel right for a product. I certainly prefer natures way, than science and technology, though I am always tempted to try once before reading what's in it. :oops:

The marketing of udders is a gimmick which maybe misleading and targets emotions in City people, not farmers or country side people who tend to know more of the process of past and present dairy farming.

Another thing to be very cautious of is Agave sweetener which is now banned by http://www.glycemic.com/ check the delisted products Quantum Foods and Ottis Ice Cream. I have seen Agave being sold openly in Singapore in Organic shops and supermarkets .
Last edited by ksl on Wed, 21 Sep 2011 4:41 pm, edited 2 times in total.

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Postby boffenl » Wed, 21 Sep 2011 4:29 pm

Mary Hatch Bailey wrote: Plus, who else would be willing to market flavors like: Clusterfluff, Half baked and Schweddy Balls.

They put out a superior product to certainly the evil H-D (who they one a big lawsuit against in the 80s) and Breyers (much, much higher air content). For good local ice cream in Singapore there is Island Creamery, not bad.


We save our ice cream budget for when we go travelling--it's too damned expensive here in SG. My daughter was waving around a $13 B&J tub saying" Mom, I want to try Schweddy Balls." I almost melted until I realized NO-ONE got the joke!

BTW, B&J was $3 when I went back to the US--think I may have overdosed on Chunky Monkey.

For the poster who advocated for Blue Bell--I'm with you 100%!!!

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Postby nakatago » Wed, 21 Sep 2011 5:25 pm

boffenl wrote:BTW, B&J was $3 when I went back to the US--think I may have overdosed on Chunky Monkey.


Wow, that big a discrepancy?!? I forgot to check prices when I was in the US, only because it was winter. :wink:

NB: Phish has their flavor being sold in the NTUC near my place...


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