SIA cabin crew

corines143 · Post by **corines143** » Sun, 14 Jan 2007 4:21 am

haha the link is farny.. cute cute..

xmischax · Post by **xmischax** » Sun, 14 Jan 2007 2:16 pm

hey did you guys see today`s sunday times? 2 page feature on the singapore girl.. go read up on it!

if you didn`t get the papers and you want to read it, pm me your email address and i`ll send it to you. i`ve scanned it into a pdf file cos another poster wanted to see it.

xmischax · Post by **xmischax** » Sun, 14 Jan 2007 2:17 pm

corines143 wrote:ehhh?? is there anything WRONG being super positive like me???? Actually that is the ONLY way to live this impossible life we have you know. haha hah ah..

we just happen to be very optimistic!

always look on the bright side of life, toodoo, toodoo toodoo toodoo!

koko77 · Post by **koko77** » Sun, 14 Jan 2007 11:08 pm

Ok, it really sad seeing such a news. Althou I do not have any say in the changing if they have decided. But it is real pity to throw the image built up over decades and so distinctive not to be recognised.

Please! don't change the kebaya!

xmischax · Post by **xmischax** » Sun, 14 Jan 2007 11:11 pm

precisely! but SIA is standing firm, i don`t think they will change it. it`s the SIA symbol you know! different form other airlines with suits and all. it`s like even if you don`t know it`s called a kebaya, you know it`s SIA!

koko77 · Post by **koko77** » Sun, 14 Jan 2007 11:27 pm

Think abt the risk in changing the uniform, think abt the hard work and effort and time put in to uphold the image of SIA. Think abt the distinctive image that SIA girl have created over the years, how much impact will there be to change the image?... then think about, how long does it take to brand SIA girl again. why wait till now, If it's worth the while to abandon the strong symbol of 'service excellence and singapore girl image'.

bavaniratnam · Post by **bavaniratnam** » Sun, 14 Jan 2007 11:29 pm

I think they shouldn't change it too...esp the kebaya, it's definitely a trademark, even ppl who have not been on a plane could recognize SIA girl through tht kebaya...

xmischax · Post by **xmischax** » Sun, 14 Jan 2007 11:29 pm

exactly man. 36 years of hard work building the singapore girl image, it`ll be a total waste to just change it like that.

koko77 · Post by **koko77** » Sun, 14 Jan 2007 11:53 pm

it's not abt the waste, but the time to build another' New Singapore Girl" again.

the new image will be known as the 'New singapore girl' is born! logically.. i guess...

den, it brings SIA and it's business to another level.

Changing is not just changing. It's a major switch in business strategy and also business profiles and markets.

It requires not just patience and effort, but also money and involve many other business partners..

So, should this happen. the implementation would take at least 3 - 5 years. I hope meanwhile, they can consider again...

sighs.

mayfair · Post by **mayfair** » Sun, 14 Jan 2007 11:54 pm

CANT imagine SIA girls in business suit... we ll look like any other airlines... The whole idea of branding is about differentiating from the rest... I hope SIA wil NOT follow 'suit'.

xmischax · Post by **xmischax** » Mon, 15 Jan 2007 12:00 am

mayfair wrote:CANT imagine SIA girls in business suit... we ll look like any other airlines... The whole idea of branding is about differentiating from the rest... I hope SIA wil NOT follow 'suit'.

*in horror*

koko77 · Post by **koko77** » Mon, 15 Jan 2007 12:01 am

We as commoners have no say. We can only await...

Well, business is always business..

SIA have very strong competitors, all in business suits. In a way, it does reflet professionalism and also respect.

let's just pray ok..

xmischax · Post by **xmischax** » Mon, 15 Jan 2007 12:02 am

yeahh let`s pray for the wonderful kebaya to stay! we can only hope!

mayfair · Post by **mayfair** » Mon, 15 Jan 2007 12:22 am

The article also mentioned that the Singapore girl is portrayed to be "subservient and like a sex object"... Gosh I think thats too imaginative... the Singapore Girl is portrayed to be GORGEOUS ... period!

xmischax · Post by **xmischax** » Mon, 15 Jan 2007 12:26 am

i think as long as you can see curves on a woman, they will be like, "she`s portrayed as a sex object!" i mean, come on!

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SIA cabin crew

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