Hi dghazer,
Yes we have many american franchises in singapore like Burger King, Starbucks and so on.. The reason to some of these franchises are successful, to my point of view, some of them like mcdonalds and kfc, burger king are willing to go far for the MUIS Halal certification so that the muslims too can eat at their restaurant.
Mcdonalds has been one of the most popular fast food restaurant in singapore because the students too would go there to eat while they do the group studies, this has become one of their social things to do. Everywhere in singapore, there are malls. You can malls everywhere and each malls they definitely will have fast food restaurants nearby. That makes them successful because it is convenience. Mcdonalds and KFC and also pizzahut, do home deliveries and for mcdonalds they do 24hours home deliveries.
Well you can ask more questions if u like.. This is all what i know..
dghazer wrote:I am a student in the US conducting some research on restaurants (fast food in particular) doing business in foreign markets. The thread about opening a restaurant caught my attention and I thought this might be the perfect place to gather some insights.
I am curious as to what you would say is the general perception in Singapore of the brands such as McDonalds and Subway and any other US based franchises/restaurants. It seems that they have been successful by the numbers, but I have never been to Singapore and have no idea what the attitude towards these restaurants are. It seems that in a place with so many wonderful food options, it is odd that these companies have done so well.
Any thoughts or suggestions as to where I may be able to learn more without making the 30 hour plane trip would be great.