Hi all,
I am an engineer working at big MNC's for years and finally put some thoughts together for my own business. I have a Software/networking product designed and planning to go into the market with this off the shelf product and general service/consultancy in IT/Networking fields. I am a quite competent engineer and have confidence with my prododuct, but when it comes to business, I have no idea where to start with.
I will be setting up my business in Europe, where I plan to move very soon, and I got information about legal side of setting up a business. But have no idea about branding, marketting etc. I am preparing a web site, and hoping to put some ads to relevant magazines, newspapers.
Can anyone advice me any good books, or methodology that I can follow as a checklist. I don't have time to study economics or marketing and I am happy with starting as a small business, but I want to get as much as advice before I start and do it right. Thank you.