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Marketing strategy

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lore
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Marketing strategy

Postby lore » Wed, 29 Apr 2009 4:07 pm

I do understand the commonly used for marketing are media advertising, online and also give out phamplets etc

Just wondering what is consider a good marketing and what others ways of marketing are there? Cheers... :D

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Re: Marketing strategy

Postby Strong Eagle » Wed, 29 Apr 2009 4:51 pm

lore wrote:I do understand the commonly used for marketing are media advertising, online and also give out phamplets etc

Just wondering what is consider a good marketing and what others ways of marketing are there? Cheers... :D


This depends an awful lot on what it is you are trying to sell.

For example, if you are selling Boeing 787 aircraft, you may have a few shiny pamphlets to show off the wares but your marketing plan is really around total cost of ownership... things like engine selection and fuel efficiency, discounts for confirmed orders out to the horizon, special deals on fitting out, lease options, maintenance and support, and many, many other options.

OTOH, if you are selling two dollar play toys, your 'marketing' may consist of offering the retailer 50 percent of the sales price in exchange for putting a board full of your toys next to the cash register.

Media advertising is mostly worthless for professional services... only the very biggest can get something out of that... and for smaller firms, a website doesn't actually sell, it creates a presence.

So... what are you trying to sell? And to whom?

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Postby sierra2469alpha » Wed, 29 Apr 2009 4:54 pm

Are my beloved Boeing actually selling any 787's ATM ?!!! :cool:

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Re: Marketing strategy

Postby lore » Wed, 29 Apr 2009 4:57 pm

Strong Eagle wrote:
lore wrote:I do understand the commonly used for marketing are media advertising, online and also give out phamplets etc

Just wondering what is consider a good marketing and what others ways of marketing are there? Cheers... :D


This depends an awful lot on what it is you are trying to sell.

For example, if you are selling Boeing 787 aircraft, you may have a few shiny pamphlets to show off the wares but your marketing plan is really around total cost of ownership... things like engine selection and fuel efficiency, discounts for confirmed orders out to the horizon, special deals on fitting out, lease options, maintenance and support, and many, many other options.

OTOH, if you are selling two dollar play toys, your 'marketing' may consist of offering the retailer 50 percent of the sales price in exchange for putting a board full of your toys next to the cash register.

Media advertising is mostly worthless for professional services... only the very biggest can get something out of that... and for smaller firms, a website doesn't actually sell, it creates a presence.

So... what are you trying to sell? And to whom?


Let say a fashion goods and sell to end user.

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Re: Marketing strategy

Postby Strong Eagle » Wed, 29 Apr 2009 5:05 pm

lore wrote:Let say a fashion goods and sell to end user.


So... we need to back up again... just for a bit. The first question you asked is really 'what advertising strategy should I use'?

And that depends on what your marketing strategy is.

Do I understand that you wish to sell fashion goods on the internet? Or are you planning to open a shop somewhere?

And regardless of whether you will sell on the 'net or in a brick and mortar store, are you planning on selling high end stuff or low end Walmart stuff? Specialty goods such as evening gowns only? Or fashionable, ready to wear women's business clothes.

So much depends on what you are selling and to whom. If you are upscale, your advertising will be completely different than if you are selling into the masses.

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Postby Strong Eagle » Wed, 29 Apr 2009 5:05 pm

sierra2469alpha wrote:Are my beloved Boeing actually selling any 787's ATM ?!!! :cool:


Annndddd... will they ever actually get one off the production line?

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Re: Marketing strategy

Postby lore » Wed, 29 Apr 2009 5:31 pm

Strong Eagle wrote:
lore wrote:Let say a fashion goods and sell to end user.


So... we need to back up again... just for a bit. The first question you asked is really 'what advertising strategy should I use'?

And that depends on what your marketing strategy is.

Do I understand that you wish to sell fashion goods on the internet? Or are you planning to open a shop somewhere?

And regardless of whether you will sell on the 'net or in a brick and mortar store, are you planning on selling high end stuff or low end Walmart stuff? Specialty goods such as evening gowns only? Or fashionable, ready to wear women's business clothes.

So much depends on what you are selling and to whom. If you are upscale, your advertising will be completely different than if you are selling into the masses.


No no...my quest was "Just wondering what is consider a good marketing and what others ways of marketing are there?"

Let's take it as if i have a shop and an online website which sells a particular brand bags only and it cost average around S$300.
So as mentioned, what is consider a good marketing or what other ways of marketing are there other than advertising on medias/magazines/phamplet etc.........??

Hope this time i phrase it correctly. Haha....ha :)

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Postby road.not.taken » Wed, 29 Apr 2009 6:51 pm

lore, your question is just so broad, no one here can really answer it properly without a lot more details. It's like asking 'what's good art, or what's good food'? It's not the phrasing, it's the absence of details. Companies get paid a lot to come up with marketing strategies and it takes tons of due diligence and man hours, and even then they get it wrong most of the time. If you want to take short cuts, then I'd find a company similar to yours that you admire and find out what they do. before I did anything though, I'd find out how $300 bags are selling these days, my guess is -- not so good.

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Re: Marketing strategy

Postby ksl » Wed, 29 Apr 2009 10:45 pm

lore wrote:
Strong Eagle wrote:
lore wrote:Let say a fashion goods and sell to end user.


So... we need to back up again... just for a bit. The first question you asked is really 'what advertising strategy should I use'?

And that depends on what your marketing strategy is.

Do I understand that you wish to sell fashion goods on the internet? Or are you planning to open a shop somewhere?

And regardless of whether you will sell on the 'net or in a brick and mortar store, are you planning on selling high end stuff or low end Walmart stuff? Specialty goods such as evening gowns only? Or fashionable, ready to wear women's business clothes.

So much depends on what you are selling and to whom. If you are upscale, your advertising will be completely different than if you are selling into the masses.


No no...my quest was "Just wondering what is consider a good marketing and what others ways of marketing are there?"

Let's take it as if i have a shop and an online website which sells a particular brand bags only and it cost average around S$300.
So as mentioned, what is consider a good marketing or what other ways of marketing are there other than advertising on medias/magazines/phamplet etc.........??

Hope this time i phrase it correctly. Haha....ha :)


Let's take it as if i have a shop and an online website which sells a particular brand bags only and it cost average around S$300.



This is quite an easy one actually, because if you are selling bags of a specific brand, the brand owner would be very interested in maintaining, their specific image, and normally would support agents and dealers in the marketing of their products, it would be far too dangerous to allow every Tom Dick and Harry, to market a branded bag. Their image is at stake, and branding is about how consumers perceive their image.
However I have seen excellent pirate copies of these bags, that people are trying to sell.

So if you are getting a raw deal on the marketing of the bags, i would consider them being not the real thing, It's very very easy to get hoodwinked, (Cheated)I was also conned when i purchased my PA system, and didn't suspect at all until i tried to have it repaired under guarantee. The head office confirmed it to be a pirate copy from China.

So when dealing in branded goods, if they have no sales material at all on the products, i would suspect, they are not true agents, and the products to be false.

One learns the hard way :) If you are selling legitimate brands, then sales brochures, materials and support is normally there for you.

Other than that, SE and RNT are correct in their views. There are a lot of dodgy dealers in Singapore, and some well go to great lengths to prove, they have the legitimate items, even with sales material, but the best way is to contact the head office of the brand and take photo's, and all other information, that you can verify with the brand owner, to ensure you have the legitimate products.

If you have, then ask we they are not giving you sales support, maybe it's conveyed to you in the cost price or discounted price, if it is, then you have to pay to advertise their products at your own cost.

If that's the case then the brand is not worth dealing with, because any Tom Dick and Harry is doing it, which sucks.

The thing to remember with brands, is that there can only be 1 number 1.

That is to say when a brand is launched in a category, it is nothing to do with how powerful they are financially, but how good was they at imprinting the image, in the minds of consumers for that category. With fashion it may swing with the fashion and seaon of that year, but the brands have an image, the one first in the market will always be known as number 1, it has nothing to do with marketshare or image, but more to be recognised has the first in the market place.

Which probably will go down in history forever, and this is the importance of branding, so you really need to think about what you are purchasing, authenticate it, for your own protection, and ask why aren't you getting the marketing support you need to sell the products. I think you will find that they do support all their agents and dealers in marketing.

Food for thought!

$300 bags are selling these days, my guess is -- not so good.
especially not copies. I have seen some 100% no difference at all. And to show you just how we are suckered, they maybe originals and parallel imported, because i did this with watches, I purchased one, and took it for repair, I will not mention the brand because it doesn't matter.

But at the head office in Singapore when they so the guarantee, they said this is an export watch, I said yes and? They wasn't too happy, i can tell you, so I said are you saying the watch is not your brand, that it's a copy or what!, Em! No it's original, so what's your beef, that i didn't pay what you are selling them for in Singapore. I can tell you there was customers around me, that looked in the repair shop. I said this is an expensive watch that isn't 15months old isn't it? Well yes the customer service replied. well are you going to repair it or not?

I found the ordeal quite embarrasing but there was no way i was going to back down, because i paid half price for a premium watch.

My point is that most manufacturers sell in the grey area, one should remember that when purchasing, it's not the ethics of the consumer that is at stake. But the brand.

Long winded I know, but really it's important to know what you are catually selling, once yu have confirmed the authenticity, you can decide on how you will market the product, remembering that the best salespeople have a code of ethics. Meaning that the customer needs and wants should always be satisfied, yes it can be difficult with some people, they just have to be handled in a business like manner. A refund if there are good grounds for it.

When i walk in shops and see signs saying if broken consider it sold, I have to laugh, yes i know they are serious, but if they are not covered by insurance which is the norm around the world, what chance does a business have if they have to go to Court,,,,maybe i should test it :lol: Not likely!
Last edited by ksl on Thu, 30 Apr 2009 10:49 pm, edited 1 time in total.

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lore
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Postby lore » Thu, 30 Apr 2009 1:47 pm

Very much thank you for the advice and concern here.
Ignore the marketing bla bla bla...i asked on the very first top line.

It's actually a foreign bags brand who wants to go international which the first place is in Singapore. Second Malaysia and so on.....which have not yet confirm.
They don't go international themselves instead a holding company will invest in this business.
Once if it's confirm, guess there's so many ways to market out this brand.
Yes, some cost will be pay by them and some of cost ours (holding company).

You may be wondering why i am here asking since it's a holding company and they definitely knows how.

Ignore this because i have my own reasons. I am not from any departments like marketing etc....i just want to learn and know more.

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Postby kenni_82 » Sun, 10 May 2009 10:45 pm

marketing can be a very huge subject to learn.
I had just left my previous job to start a business myself, little do i know about running a business. And when sales not coming in and bills are piling, i went to the library and talk to biz people i know about what can i do.
till then i learn about marketing which is partly about informing your targetted client that you have a product to sell and convince them to buy from you.
With the advance technology we had today, there are many other wasys how marketing can be done for instant, blog, youtube and facebook (social media advertising)
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Postby louy » Tue, 12 May 2009 10:14 am

The key to marketing is first defining who your target customer is. There is no generic medium which is a great marketing tool. A great marketing tool is one that reaches your target market.

Even if you have the budget to advertise on TV and radio, that is a waste of money if your customer dont watch TV or listen to the radio.

Defining your specific customer and finding your market first means your advertising is more specific to your customer, more likely to be successful, and probably cheaper as you are not targetting everyone.

Maybe 1 in 50 people may be your customer. Instead of targetting your marketing at all 50, find a marketing strategy that will target that 1.

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Postby deluxmall » Mon, 18 May 2009 11:05 pm

flyers work for me ...
<A>Buy Authentic Gucci & LV at 50% less than retail price in Singapore</a>

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Postby titan3227 » Fri, 24 Jul 2009 11:08 am

I'm an insurance agent,
any advice?

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Postby jpatokal » Fri, 24 Jul 2009 11:12 am

titan3227 wrote:I'm an insurance agent,
any advice?

Yes -- don't spam the forum. :x

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