Give me some insights.

[BodyBlitz]

I read this book The referral of a life time.
A nice story telling customer service management book which talks about some principles which you can use instead of cold calling and pushy sales but more towards personal relations first then business.

I admit I'm a green horn so I'd like to inquire on some of the principles and let me know how you've used them in the past to gather more ideas on how to use it.

Principle 1 - 250 x 250 rule.
Its not just who you know, but who your clients know.

Principle 2 - Build a Database and ABC it.

From the 250 people you know or know you, categorize them as A - Advocates of your product/service B - lukewarm and C - not so familiar with what you do.

Principle 3 - Just let me know. Educate your clients about how your work and your value to them through regular, tangible actions performed without fail.

Principle 4 - Keep in touch, consistently, personally and systematically.

[BodyBlitz]

So let start with principle 1,
let say you have 250 people on a list, while lets say 30 people you can strike up a conversation out of the blue without feeling awkward. You need to reintroduce yourself and catch up, how do you do it without sounding like a financial planner trying to sell a policy?

[Strong Eagle]

You need to reintroduce yourself and catch up, how do you do it without sounding like a financial planner trying to sell a policy?

Don't be an asshole and quit trying to sell stuff to your friends.

[BodyBlitz]

ya but how do you rekindle a relationship.
It would sound weird if you call up someone and genuinely want to meet and chat and catch up.

But this way of doing things seem rather exploited by FPs.

[ksl]

ya but how do you rekindle a relationship.
It would sound weird if you call up someone and genuinely want to meet and chat and catch up.

But this way of doing things seem rather exploited by FPs.

You have one thing going for you, the gift to talk, although you need to make sure what come's out is correct, otherwise you just flunk at the first hurdle and become just another con artist, remember that one! Ethics! Word of mouth either makes you or destroys you!

[BodyBlitz]

How would you have done it?

Email? text? phone?