Avenues of marketing

[BodyBlitz]

I'm wondering what are the methods do you guys use?

[ukdesigner]

a vague question deserves a vague answer....

most of them

[BodyBlitz]

my apologies for the vague question -

I'm starting on a tight budget to advertise and market a service.
I wish to go for the most bang for buck options that will reap the best results.

Flyers are out of the question as they have a cheap feel and too generic, it is like offline spam.
Adverts on the newspaper are expensive yet reap little but no results because it is still like spam just printed on the paper imho.

What i'm looking into now is a newsletters which i can give out to current clients and get them to distribute to their friends and family, within the newsletter it'll lead back to the website for more information about the services.

Other avenue of distribution would be local bookstores and coffeeplaces.

However this is just an idea and before i commit my budget to it, i'd like for advise if its feasible, cost effective and the most bang for buck?
And if i commit to it, what is the best way to design this template that is black and white yet doesn't give the cheapo feel to it?

[fated82]

You must understand what is your marketing objective. Usually, most people try all sort of tactics and realize it doesn't work....not that the tactics doesn't work, but they do not have the right strategy.

Figure out what is your objective then figure out how you are going to capture them and then figure out how much are you willing to spend to capture 1 lead.

Say your objective is to have 100 leads by Jan and you want to get them to your website and sign up for a newsletter and you are willing to spend $10 per lead.

Then you can based on that look for activities that can produce such and such result.

If you are looking at internet to market your service, then maybe I can help you with it. PM me...cheers!