Addadude wrote:My problem with the Guinness "Hands" ad was there was no real idea. it was the creative team saying, "let's see what's hot, rip it off and stick our packshot and logo at the end!" Whereas the Daft Hnads video was stunning not only in idea but also in the way it was executed - WITHOUT stop motion. (The soundtrack was better too!)
The Flythrough Guinness TVC that I posted was not so impressive because of the recursive storyline but rather the very idea of gazing into a pint of Guinness and finding whole galaxies, solar systems and worlds inside. Even the little touches like the TV that was on in the living room featuring a Rutger Haur TVC for Guinness. This commercial rewards you everytime you look at it. The "Hands" commercial just annoyed me. (Funnily enough, when I first saw the Daft Hands YouTube I thought it would make a nice concept for a commercial too - to win awards anyway...)
Even as a 'self-professed old fart' I always make it a point to try and keep up to date with what's happening out there. The Internet is a wonderful tool for doing so. The day I stop learning (and wanting to learn) new things is the day I stop being creative.
Well said! About 'Hands'/'Daft Hands', looks like we'll have to agree to disagree again. It is a matter of opinion no? But do a search for 'Groovy Girl' on Youtube. You'll find what sparked off the whole Daft Punk inspired User Generated Content in the last few years.
Regarding Flythrough though, if you understood the concept thoroughly, you'll know that the recursive sequencing is as crucial as the planetary visuals. The whole premise of that ad is based on ancient spiritual beliefs of reality being contained in itself.
You see it in Mayan, Incan and Mesapotamian stonework, implied in Buddhist teachings, in Hindu mythology, so on and so forth. It is even being investigated in the more esoteric sciences like Quantum Physics and Superstring Theory. The latest Nikon interactive effort, Universcale, tried to touch on this as well. It is the Orobourous, the Cosmic Snake swallowing it's own tail, the Son who is also his own Father.
Even the scene with Rutger Hauer was no coincidence. He known for favouring roles in films delving into these sci-fi/creation myth blends (Bladerunner, Omega Doom, Crossworlds). Hell, that particular scene on the TV was the 'Tower of Babel' sequence from Bladerunner (the part where Jacob and Deckard exchange profundities)!
You probably know the biblical story and its many manifestations (M.C. Escher's woodcut, etc). Could there be a more appropriate scene? So yes, excellent choice of Guinness ad. Everything, including the recursive sequence, was exactly as it should have been.