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by ropak » Mon, 19 May 2008 3:04 am
I work for a division of Yahoo that specializes in ad serving technologies, and specifically the ad exchange known as Right Media. The platform is used by web publishers and advertisers for the efficient buying, selling and exchanging of web advertising inventory. Think NASDAQ for online ad inventory. Many large web publishers have millions of web page views that they have difficulty selling at the right price or even finding the right buyers, so the exchange makes that easy and scalable. I will be coming into SG just before Ad-Tech Singapore, which should be a great event to meet the local players, but I'm not sure how known that conference is in Singapore yet. Anyway, would love to meet anybody remotely tied to this part of the industry, whether you are an afilliate specialist, blogger or large website publisher.