We walked past the site last week and it does look quite nice. The location's very convenient, too.
Had a good laugh at the artist's illustration of the building which shows clear unblocked views on all sides... when actually, the site is surrounded by buildings -
condos, Novena Square, Tan Tock Seng, and another building about to start construction.
Sinaran is slightly off the main road so it should at least be quieter than being on Thomson or Moulmein.