Yes they are brand conscious but they don't have a clue as to what is a good brand or bad brand. If you can write in Italian, just think up some weird Italian Name, slap it on the packaging or label. Sew the label on the outside of your clothes and they will buy in in droves. Doesn't matter if they've never heard of it. Some who knows someone, who knows the Sister of the Daughter told them it was a good brand. You get what I mean. I don't think it makes a tinkers dam what store it came from unless you are shopping in New York or London or Paris and want "Bragging Rights" when you get back home. They will carry the shopping bag for eons trying to eck out the most for the least.
That said, I don't know why you are getting so hung up with this, if it's on Orchard Road, there will be traffic. Or are you trying to find bragging rights were you manage to place your goods?
