I was listening to a podcast of the Chris Evans show from BBC2 the other day & he had a guest from the Guinness book of world records. He was talking about how David Blaine keeps contacting them with these amazing stunts he is going to do, eg stand on a pole, stay underwater, stay in a box etc & he can't actually manage to break any of these records.
So at Guinness they have given him the nickname David Plain
I also like the way Marcus Brigstocke from the Now show refers to him as the "Git Wizard". I get the feeling that there is not much love for this man in the UK, when he did his "live in a glass box" stunt, people threw eggs & hamburgers at him

"An intelligent man is sometimes forced to be drunk to spend time with his fools."
Hemingway