Trees & Hearts??

[Matney]

Can anyone explain the reasoning behind the large red hearts found on the trees all along East Coast Road? Each one is advertising some sort of product and has "Love From moove Media" one the backside. My teenager daughter cut down two, one for me and one for her dad. Is she in trouble? I'm not concerned.

[Mary Hatch Bailey]

Not just the East Coast, all over Tanglin, Bukit Timah, etc... I think they are from the same people that gave us the large cut-out, life size cows. Having worked in advertising as a young thing I must say, a failed attempt. No one knows what they were all about. Where is the reveal?

[Saint]

Moove Media are responsible for selling all the advertising space on SBS buses and Confort cabs

Might have something to do with this Valentine Event they have organised?

http://www.moovemedia.com.sg/promotion/index.html

[madwolfie]

In collaboration with the National Parks and The People’s Association, Moove Media proudly brings you Valentine’s Day Picnic in the Park. Everything is there for you and your partner! You just come as you are. Get a ticket to exchange for a picnic bag and just enjoy! What's more there will be light entertainment to set the mood!

"Celebrate Love at the Park, By the Beach and Under the Stars"

14 February 2006, Tuesday

6pm-10pm

East Coast Park, outside the Cable Ski Park (former old lagoon)

$20 per couple for a picnic bag of goodies (includes casual dinner)

Cash upon collection of tickets

Hurry! Tickets are limited.
For more information, please call our Loveline at 63837035 (office hours)

[Matney]

Too bad it wasn't advertised earlier, Instead of the morning of the event.

This is all fine and dandy, but unfortunately a day later and the hearts are still on most of the trees. So how long must we look at these things, before the group that put them up, takes them down? Valentine's Day is over, bah humbug!!!