Online Fashion Busines

[Guest]

have started my first online business 2 weeks ago, sales is bad because not many people know abt the site, any1 have any e- solution? It's an online business selling greeting cards, bags, clothing, belts and some accessories.. any quick advices to spread around beside Word of mouth and newsletters?

[shirllin]

HI,

Firstly, you will need to re-evaluate your business again....seeing whether it fits the market demand.....

Have you tried affiliation programs like helping another site to promote theirs and they will promote your in return? Another one would be submitting your website through search engines like Google.....or joining auctions for a start to promote your website address....advertisement can be made by paying websites by paying through the number of clicks(but this would be not advisble if you have a tight budget).....oh....one more....on each and every of your signature whether it is in your email, in forums etc.....have a catchy attention grabbing sales line and your website address......

All the best in your business.....hopefully my two cents worth of suggestions helps....

God Bless,
Shirllin

[shirllin]

Oh....one more thing....joining forums that are related to your business and the promoting them there would also kinda help.....you could start by searching on the internet through alexa.com and see which forums are having high traffic which would be the best as more people would see your Ad or posts.....

[Guest]

have started my first online business 2 weeks ago, sales is bad because not many people know abt the site, any1 have any e- solution? It's an online business selling greeting cards, bags, clothing, belts and some accessories.. any quick advices to spread around beside Word of mouth and newsletters?

I would like to see the web address! Could you also tell me if you are targeting local or international customers. I mean your pricing strategy must be in order right!

If you target local market, then you need to list with all the local search engines.

I can look at your products and see if they have a chance for export UK and Europe, if they have then maybe we I can promote your products for you.

[Strong Eagle]

You might consider hooking up with one or more electronic "malls". They are portals that offer many services to shoppers by being a place for small online business to congregate.

[memorieschc]

If you target local market, then you need to list with all the local search engines.

Hi,

How do I go about listing a website on search engines? Do I have to pay?

[Strong Eagle]

If you target local market, then you need to list with all the local search engines.

Hi,

How do I go about listing a website on search engines? Do I have to pay?

You can do search engine submissions but your actual ranking in the returns is predicated both on the relevance of your site and how many other sites link to it.

Paid advertising is better. You pay per hit and can control you own budget. On Google for example, you'll come up at the top with a note that you are a paid advertiser. People don't seem to mind this when thye know you paid. It may even help.

[OrangeTree]

have started my first online business 2 weeks ago, sales is bad because not many people know abt the site, any1 have any e- solution? It's an online business selling greeting cards, bags, clothing, belts and some accessories.. any quick advices to spread around beside Word of mouth and newsletters?

I would like to visit your site. Please give me your website address

[bright_wave]

If you target local market, then you need to list with all the local search engines.

Hi,

How do I go about listing a website on search engines? Do I have to pay?

You can do search engine submissions but your actual ranking in the returns is predicated both on the relevance of your site and how many other sites link to it.

Paid advertising is better. You pay per hit and can control you own budget. On Google for example, you'll come up at the top with a note that you are a paid advertiser. People don't seem to mind this when thye know you paid. It may even help.

hi,

advertising on google is rather expensive, around USD8,000 for top three sponsored links...you may get some sales from it depending on what you are selling..... if you have a big budget, go for it, it's good exposure for your biz!

good luck!

[bushbride]

What I tend to read in most suggestions is the general marketing theories, advertise, do a newsletter etc. There is so much in the way of this type of marketing in Singapore, to the point that it is over saturated and way too much clutter.

Marketing is doing something different that will cut through this clutter to reach your target audience in an interesting and efficient way. My suggestion for an online shopping business is to appeal to efficiency for the busy person, try to remove fears of the product not being perfect and not being able to send it back etc. Bring the product to them, so to speak.

One of the greatest marketing campaigns in history was the 'Avon' story. They had a charismatic 'face' for the products and took it directly to the consumer through 'direct marketing techniques', with a return option. This created a brand image and loyalty.

So how could you apply such a case study to your product? Think differently, creatively, know the 'best fit' market for your product, use the experience of other marketing case studies to find something that fits.

Consider these 'different' marketing suggestions for targeting the busy Mum.

Create 'parties' where you get together Mums at an internet cafe, or someone's home (an e-environment). Turn online shopping into an experience that removes Mums from the day-to-day household duties, and make it a fun experience. Let them get to know you as the 'face' of the products and a friend, so to speak.

Direct mail option. Offer free shopping carry bags with your branding and web address to consumers near places they would normally shop, like the Mum&Bubs shops. Don't try to sell them anything on the spot, don't bombard with paper advertising. Give them a material bag that they can keep at home. The idea is that you take the advertising into their home environment - where they are likely to shop online.

My point is, be creative. Marketing doesn't need to cost a fortune and does not require 'advertising' as a must have. Read case studies about what similar companies did and remember that your primary objectives are to 'capture attention' and 'cut through other companies marketing clutter'.

Lastly, it is easier to think 'local' before you think 'global'. That is, pick a small target market and hit them with 'targeted' marketing. When that marketing is successful and you have a sustained loyalty with them, expand out to another market with marketing targeted to that market, and so on.

And, all the best of luck with your business. Hope that my very long post sparks some ideas for your marketing efforts.

BB

[OrangeTree]

How to support her site if she doesn't tell me the site address?

[Close Encounter]

I'm curious as to why you're keen to support her website. Surely, there must be hundreds of shops and pushcarts out there selling greeting cards, bags, clothing, belts and some accessories

[sundaymorningstaple]

I'm curious as to why you're keen to support her website. Surely, there must be hundreds of shops and pushcarts out there selling greeting cards, bags, clothing, belts and some accessories

Why are you curious?

[jpatokal]

advertising on google is rather expensive, around USD8,000 for top three sponsored links...you may get some sales from it depending on what you are selling..... if you have a big budget, go for it, it's good exposure for your biz!

What on earth are you talking about? Google sponsored links are charged purely per hit, and the cost of a single click can be as low as US$0.05 (although different keywords have different prices). You have full control over what keywords you use and can even set caps of how much you want to spend every month.