Get controversial remarks and make it as a issue probably the clever way luring spotlight and publicising.
As for the business, people get used to be hypocrisy before getting familiar with you. Even your old freinds or colleagues, some of them use the tactic ways or so-called strategies to get the payoff, perk, admiration from supervisor, after all, they are be the snitch and drawing trust from the boss....( at times, not always). I just wonder whether be hypocritical is the way we survive on the work,,,,,