This is my CV:
Ms Linda Haden
[email protected]
SIngapore citizen (S7833945D)
CAREER PROFILE
* Experienced qualitative market researcher specialising in the leisure industry
* Highly effective business administrator and problem solver
* Articulate and confident team member, with the ability to effectively translate and communicate ideas
* Dependable and reliable team player who delivers consistent, high quality work
WORK EXPERIENCE
July 2002-Present
MINTEL INTERNATIONAL
UK
www.mintel.com
Market Research Agency -Leisure Intelligence
Insights and Market Research Manager
London
My primary responsibilities within this role include writing,
editing, researching and validating hospitality and travel
reports for online publication on a monthly basis.
This position also encompasses managing a team of freelance writers,
questionnaire design for omnibus surveys, handling media enquiries,
attending media interviews, trade interviewing with senior level executives,
designing/presenting findings to clients, writing/vetting press releases,
identifying and pursuing new sale leads, conducting consumer and trade interviews,
market size evaluation and consumer data analysis utilising statistical/research software (SPSS, TGI).
KEY ACHIEVEMENTS
* Published 30 online reports and journals within designated deadlines
* Developed marketing insights for UK restaurant/travel industry reports based on consumer/trade research.
Jul 2001-Dec 2001
HOTEL IQ
Bangkok,Thailand
www.hoteliq.com
Market Research Agency - Hotel Mystery Guest Programme
Hotel Quality Assessment Officer (Contract-Sole Representative)
EMEA and the Far East
This role encompassed collating observational
data and conducting comprehensive tests
to determine service levels between five-star brands.
Results were analysed in a structured manner to highlight problem areas.
I was actively involved in the evaluation of overall results, and in writing reports about destinations.
Other duties included editing and proofreading reports.
KEY ACHIEVEMENTS
* Designed and implemented standard operating procedures
* Met key deadlines for the completion of audits.
Mar 2000-Sept 2000
WORLDMINE PTE LTD
Market Research Agency - Hotel Mystery Guest Programme
Senior Hotel Reviewer (Contract)
Far East
This position entailed conducting comprehensive operational
hotel service audits for budget and luxury hotels and resorts.
Other duties included organising and implementing a training
programme for new employees and ensuring that performance standards were met.
The role also entailed data analysis, extraction and manipulation to create detailed market reports.
KEY ACHIEVEMENTS
* Developed key market reports for Singapore, Hong Kong & Phuket
* Designed and implemented standard operating procedures
Jul 1997-Dec 1997
SHERATON TOWERS SINGAPORE
Five Star Hotel
Intern
Singapore
The experience provided a firm foundation in hotel management
and operational skills. My duties were rotated across departments
(Housekeeping, Front Office, Sales, Marketing and Foodservice)
KEY ACHIEVEMENTS
* Developed and presented plans for a new room product as part of final thesis
* Produced detailed hotel market reports (Singapore)
* Resolved customer complaints.
OTHER RELEVANT EXPERIENCE
Jan 1995-Jul 1995 - Retail Assistant (Food), Marks & Spencer, Singapore
Mar 1998-Jul 1998 - Server, Morton's of Chicago, Singapore
Jul 1998-Dec 1998 - Guest Relations Officer (Concierge), Conrad International, Singapore
Jan 1999-Jun 1999 - Store Manager, The Culture Shop, Singapore
Oct 2002-July 2002 - Supervisor, Starbucks, London
Jan 2002-July 2002 - Guest Relations Assistant, Conran Restaurants, London
EDUCATION
Sept 2000- July 2001
BA (HONS) IN HOSPITALITY MANAGEMENT WITH TOURISM (1ST CLASS)
Leeds Metropolitan University, United Kingdom
July 1995- July 1998
DIPLOMA IN HOSPITALITY MANAGEMENT (MERIT) (HND)
Temasek Polytechnic, Singapore
Jan 1991-Dec 1994
CAMBRIDGE GENERAL CERTIFICATE OF EDUCATION
ORDINARY LEVEL
Hai Sing High, Singapore
Including English (A), Science (A), History (A) and Mathematics (B)
TECHNICAL SKILLS
Proficient in Microsoft Office, Lotus Notes, Quanvert, SNAP and SPSS.
Familiar with both PC and Apple platforms.
KEY SKILLS SUMMARY
* Excellent writing and editorial skills
* Highly logical and proficient in time and information management
* Fluent in English and Malay with a basic ability to converse in Mandarin.
PERSONAL PURSUITS
Reading (crime, history, travel literature and gastronomy), cooking, writing, swimming and singing.
REFERENCES
Available upon request.