Since mid-90s, I had donated to NKF. I would like to share my reason why I now stopped donating... Simply because I did not like their "high-handed" marketing campaign.
Two years ago during the Christmas season, I received a sms message,"We received a greeting from your overseas friend. Please dial XXXX to hear it." I was curious and wonder why didn't my friend just call me on my mobile phone, maybe it's cheaper via sms?
I dialed the given number, guess what? A recorded message came on, "Hi, I am Sharon Au......"
Who the hell is she? I don't have a friend called Sharon Au, residing in Singapore nor overseas! She is not my FRIEND!
I was furious and called my mobile phone service provider and NKF to lodge my complaint. As usual, they didn't apologise but gave me a standard "polite" reply... something along the line, "This is a charity drive and in the spirit of Christmas....blah,blah,blah.
Since then, NKF did not deserve my respect, especially their marketing staff.