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by JR8 » Sat, 18 Jun 2016 8:37 pm
The one I went to... had some great beers but they were $$$, as was the food. The music was just nothingness. My impression was the fest is a commerical franchise, solely about them making max$ rather than anything else. It was a false-promise vs my expectations, i.e. how such an event would be 'in the West'. It wasn't about celebrating beer, or interfacing with vendors who know anything about the product they're selling.
So to protect their franchise, they want people to drink as much as possible, but any hint of someone getting out of line - 'standing on a bench' FFS - and they shut down such behaviour. If you think about it I reckon something like a celebration of alcohol [Western style] cannot fit within SGn culture... hence the neutered and morphed version you see in SG. It's also why it was interesting [or perhaps revealing] attending once, but I can't imagine ever wishing to go again.
'Do it or do not do it: You will regret both' - Kierkegaard