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by Strong Eagle » Tue, 18 Jan 2005 12:29 pm
For a small business, a scattershot approach to finding customers is expensive and takes a lot of effort. For example, a direct mail campaign usually elicits about a 1 percent return. In many companies, you cannot even be assured that the mail is not filtered from those who need to see your message.
As a first step, have you indentified those types of companies/industries most likely to utilize your services? If so, consider joining their professional organizations. Most all of them usually have a vendor membership, and besides giving you access to the people directly, you may be able to acquire valuable lists of names of contact people.
You can search registries of companies you might wish to target to find contact names. You may wish to subscribe to one or more business directories for the same purpose. The, rather than using mail as a means of making contact, consider delivering your message and materials via a courier. It is much more likely that your message will get delivered to the intended target.
Searh websites for upcoming events in which you feel you could play a role. There are many websites that list all sorts of conferences, trade shows, etc. Usually, these websites list the prime or prominent companies and perhaps they need help.
Finally, have you considered contacting more established companies in the events business? It may well be possible that they need to offload work in peak periods, and it may be possible that they would use you to deliver specific services as part of an overall package to their client companies. You could offer to rebrand yourself, if necessary.
