To JR8's point about the effectiveness of campaigns in changing social behaviour, I'll have to say that having myself worked on many of them over the years, They. Simply. Don't. Work.
When I worked on the 1995 Courtesy Campaign - "Courtesy. That's My Kind of World" - we had to create a TV commercial that showed specific examples of courtesy that were totally lacking in Singapore society: offering your seat on the bus to someone who needed it more than you (
), arriving on time for wedding dinners (
) and holding the door open for others (
). Well, you know how effective that campaign was... In fact, even during our WIP meetings with the Courtesy Committee, there were certain high-ranking members who were consistently late for every meeting, holding things up for everybody.
I've worked on 2 consecutive Clean & Green Week campaigns. And, if you've ever walked through a HDB estate first thing in the morning before the foreign worker cleaners have had time to do their job, you'll see first hand that those campaigns (and all the others down through the years) haven't worked either.
The fact is, it's a matter of upbringing and the 'gahment' can blather on all it likes, and the 'authorities' can issue fine after fine, but if generation after generation are being brought up to consider helping out "strangers" through simple acts of courtesy as being meaningless, and that all the crap they leave behind them will be picked up by 'lesser beings' who are "delighted to have the privilege" of coming to Singapore and living in hovels while working for a pittance and being exploited by unscrupulous employers, then all these efforts and countless millions on media spend are completely wasted.
Shite. Even my infamous "Low Crime Doesn't Mean No Crime" line hasn't prevented imbeciles from 'choping' tables at Starbucks and McDonalds with bags and mobile phones!
Oh God. I'm turning into SMS...
"Both politicians and nappies need to be changed regularly, and for the same reasons."