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Posted: Thu, 04 Sep 2014 6:15 am
by x9200
Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”

Posted: Thu, 04 Sep 2014 7:19 am
by nakatago
[quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”

Posted: Thu, 04 Sep 2014 8:25 am
by zzm9980
[quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”

Posted: Thu, 04 Sep 2014 8:31 am
by nakatago
[quote="zzm9980"][quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”

Posted: Thu, 04 Sep 2014 12:05 pm
by zzm9980
[quote="nakatago"][quote="zzm9980"][quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”

Posted: Thu, 04 Sep 2014 12:19 pm
by nakatago
[quote="zzm9980"][quote="nakatago"][quote="zzm9980"][quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”

Posted: Thu, 04 Sep 2014 10:46 pm
by Strong Eagle

Posted: Fri, 05 Sep 2014 12:27 am
by zzm9980
Strong Eagle wrote:Yet more poorly done ads at MH

http://brandconsultantasia.com/2014/09/ ... -the-plot/


Half the fun? I don't know if I want to know what the other half of the fun is...


Image

Posted: Fri, 05 Sep 2014 12:37 am
by ecureilx
zzm9980 wrote:
Strong Eagle wrote:Yet more poorly done ads at MH

http://brandconsultantasia.com/2014/09/ ... -the-plot/


Half the fun? I don't know if I want to know what the other half of the fun is...
Been there and seen it !! I wouldn't be so harsh on MH for the social media campaign mistakes they seem to be making of late

most of the Social Media campaigns are done / run by youngsters who are given a free hand, and they forget that some youngsters can think too much out of the box without thinking about the ways the message can be misunderstood!!

after all, it is thought they know better in the new media area ...

I have seen even large news organisations make similar mistakes in their social media posts ... some outright horrible ...

Posted: Fri, 05 Sep 2014 7:00 am
by nakatago
ecureilx wrote:Been there and seen it !! I wouldn't be so harsh on MH for the social media campaign mistakes they seem to be making of late

most of the Social Media campaigns are done / run by youngsters who are given a free hand, and they forget that some youngsters can think too much out of the box without thinking about the ways the message can be misunderstood!!
The buck still falls on MH for approving or not reviewing these materials before they go live.

I did my fair share of creative work for corporations and each one had to be at least seen by someone who makes decisions...

...or maybe for MH, that someone is "reasonably ill-informed winging it."