Singapore Expats

Malaysia Airlines Flight MH17 'Shot Down In Ukraine...

Discuss about any latest news or current affairs in Singapore or globally. Please DO NOT copy and paste news articles from other sources without written permission.
Post Reply
x9200
Moderator
Moderator
Posts: 10073
Joined: Mon, 07 Sep 2009 4:06 pm
Location: Singapore

Post by x9200 » Thu, 04 Sep 2014 6:15 am

Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”

User avatar
nakatago
Moderator
Moderator
Posts: 8363
Joined: Tue, 01 Sep 2009 11:23 pm
Location: Sister Margaret’s School for Wayward Children

Post by nakatago » Thu, 04 Sep 2014 7:19 am

[quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”
"A quokka is what would happen if there was an anime about kangaroos."

User avatar
zzm9980
Governor
Governor
Posts: 6869
Joined: Wed, 06 Jul 2011 1:35 pm
Location: Once more unto the breach

Post by zzm9980 » Thu, 04 Sep 2014 8:25 am

[quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”

User avatar
nakatago
Moderator
Moderator
Posts: 8363
Joined: Tue, 01 Sep 2009 11:23 pm
Location: Sister Margaret’s School for Wayward Children

Post by nakatago » Thu, 04 Sep 2014 8:31 am

[quote="zzm9980"][quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”
"A quokka is what would happen if there was an anime about kangaroos."

User avatar
zzm9980
Governor
Governor
Posts: 6869
Joined: Wed, 06 Jul 2011 1:35 pm
Location: Once more unto the breach

Post by zzm9980 » Thu, 04 Sep 2014 12:05 pm

[quote="nakatago"][quote="zzm9980"][quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”

User avatar
nakatago
Moderator
Moderator
Posts: 8363
Joined: Tue, 01 Sep 2009 11:23 pm
Location: Sister Margaret’s School for Wayward Children

Post by nakatago » Thu, 04 Sep 2014 12:19 pm

[quote="zzm9980"][quote="nakatago"][quote="zzm9980"][quote="x9200"]Masters of PR and advertising.

Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List”
"A quokka is what would happen if there was an anime about kangaroos."

User avatar
Strong Eagle
Moderator
Moderator
Posts: 11619
Joined: Sat, 10 Jul 2004 12:13 am
Answers: 9
Location: Off The Red Dot
Contact:

Post by Strong Eagle » Thu, 04 Sep 2014 10:46 pm


User avatar
zzm9980
Governor
Governor
Posts: 6869
Joined: Wed, 06 Jul 2011 1:35 pm
Location: Once more unto the breach

Post by zzm9980 » Fri, 05 Sep 2014 12:27 am

Strong Eagle wrote:Yet more poorly done ads at MH

http://brandconsultantasia.com/2014/09/ ... -the-plot/


Half the fun? I don't know if I want to know what the other half of the fun is...


Image

User avatar
ecureilx
Immortal
Immortal
Posts: 9817
Joined: Fri, 20 Aug 2010 5:18 pm

Post by ecureilx » Fri, 05 Sep 2014 12:37 am

zzm9980 wrote:
Strong Eagle wrote:Yet more poorly done ads at MH

http://brandconsultantasia.com/2014/09/ ... -the-plot/


Half the fun? I don't know if I want to know what the other half of the fun is...
Been there and seen it !! I wouldn't be so harsh on MH for the social media campaign mistakes they seem to be making of late

most of the Social Media campaigns are done / run by youngsters who are given a free hand, and they forget that some youngsters can think too much out of the box without thinking about the ways the message can be misunderstood!!

after all, it is thought they know better in the new media area ...

I have seen even large news organisations make similar mistakes in their social media posts ... some outright horrible ...

User avatar
nakatago
Moderator
Moderator
Posts: 8363
Joined: Tue, 01 Sep 2009 11:23 pm
Location: Sister Margaret’s School for Wayward Children

Post by nakatago » Fri, 05 Sep 2014 7:00 am

ecureilx wrote:Been there and seen it !! I wouldn't be so harsh on MH for the social media campaign mistakes they seem to be making of late

most of the Social Media campaigns are done / run by youngsters who are given a free hand, and they forget that some youngsters can think too much out of the box without thinking about the ways the message can be misunderstood!!
The buck still falls on MH for approving or not reviewing these materials before they go live.

I did my fair share of creative work for corporations and each one had to be at least seen by someone who makes decisions...

...or maybe for MH, that someone is "reasonably ill-informed winging it."
"A quokka is what would happen if there was an anime about kangaroos."

Post Reply
  • Similar Topics
    Replies
    Views
    Last post

Return to “Latest News & Current Affairs”

Who is online

Users browsing this forum: No registered users and 4 guests