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Diva Fashion for kiddies

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Hipchick

Diva Fashion for kiddies

Postby Hipchick » Mon, 10 Jan 2005 1:01 am

Any tips on launching your own (children's) clothing line in Singapore? Currently having some of my own designs birthed via garment samples and have some marketing concepts in the works, but would love to hear from anyone who might have some inside advice.

I am basically a very fashion conscious, shop-a-holic mom of three with good taste, a knack for design , picking out quality materials (and no natural talent what-so-ever for sewing, although I am thinking of taking a class)...I'm having multiple samples of my original designs sewn and having faith that all will go well. Have started with a limited few to ensure the quality of the work before investing heavily into the sewing expenses.

I've ordered some high quality, boutique style specialty fabrics from abraod (got a good deal) and am considering doing trunk shows with the samples 8) to test the waters or researching the possibility of placing the garments in a pre-established privately owned boutique and providing the owner with a percentage, (unsure of how doable this concept is)...just exploring all avenues...any suggestions at all from anyone with inside knowledge or innovative business know-how is greatly appreciated.

My goal is to create one-of-a-kind or few-of-a-kind hip trends that children love to wear and moms love to buy, clothing in colours and designs that make passerby's smile, using quality materials and fabrics...upscale but not ridiculously absurd on price, won't be outdoor market fare but will be quality and value for (a reasonable) amount of money.

And absolutely NOTHING in t-shirt material, displaying any Disney, Nicktoon, Bunny, or Asian Cartoon character or anything that could possibly be mass produced. Very specialty niche~and eyecatching fashions.

Have searched high and low and what I am talking about does not exist in Singapore...(which is hopefully an advantage)... :D

zack
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Posts: 3
Joined: Wed, 05 Jan 2005
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Re: Diva Fashion for kiddies

Postby zack » Tue, 11 Jan 2005 11:57 am

Like the idea of kiddies fashion you have written here. I supposed it is good to do a market research at this stage using a professional researcher to determine market size, prices and competition etc. Also you may want to do some trial marketing with say 10-20 stores in various shopping malls here.

You may want to target the entire market and not just the expats so questions such as local design preference or taste, colour preference by race, price sensitivity by income groups become important.

I am a business consultant interested in start up young companies with growth potential. We also provide private equity funding. If you like to meet and talk more please contact me at zackconsult@yahoo.com

Hipchick wrote:Any tips on launching your own (children's) clothing line in Singapore? Currently having some of my own designs birthed via garment samples and have some marketing concepts in the works, but would love to hear from anyone who might have some inside advice.

I am basically a very fashion conscious, shop-a-holic mom of three with good taste, a knack for design , picking out quality materials (and no natural talent what-so-ever for sewing, although I am thinking of taking a class)...I'm having multiple samples of my original designs sewn and having faith that all will go well. Have started with a limited few to ensure the quality of the work before investing heavily into the sewing expenses.

I've ordered some high quality, boutique style specialty fabrics from abraod (got a good deal) and am considering doing trunk shows with the samples 8) to test the waters or researching the possibility of placing the garments in a pre-established privately owned boutique and providing the owner with a percentage, (unsure of how doable this concept is)...just exploring all avenues...any suggestions at all from anyone with inside knowledge or innovative business know-how is greatly appreciated.

My goal is to create one-of-a-kind or few-of-a-kind hip trends that children love to wear and moms love to buy, clothing in colours and designs that make passerby's smile, using quality materials and fabrics...upscale but not ridiculously absurd on price, won't be outdoor market fare but will be quality and value for (a reasonable) amount of money.

And absolutely NOTHING in t-shirt material, displaying any Disney, Nicktoon, Bunny, or Asian Cartoon character or anything that could possibly be mass produced. Very specialty niche~and eyecatching fashions.

Have searched high and low and what I am talking about does not exist in Singapore...(which is hopefully an advantage)... :D

Humanpilot

A Potential Niche Market

Postby Humanpilot » Sun, 16 Jan 2005 11:34 pm

Hello HipChick
Read your message and find you ideas workable. However, having the products is not sufficent. You need a very good marketing and branding plan for your products. Reaserch is very much needed besides designing the clothing.
Before you start, know your target market. Kids or children's market are known to be short-span..cause unlike adults they out-grow their clothing in a matter of months.....
Maybe you could let me know more about your plans and I could share with you my 2 cents worth. I am in the marketing and communciation industry and this is just an interest....cause i am forever thinking business strategy so don't worry that I am trying to make a quick buck ....drop me a line at watson@agroupofpeople.com

Cheers and Good Luck

Guest

Re: Diva Fashion for kiddies

Postby Guest » Mon, 18 Apr 2005 4:23 pm

Hipchick wrote:Any tips on launching your own (children's) clothing line in Singapore? Currently having some of my own designs birthed via garment samples and have some marketing concepts in the works, but would love to hear from anyone who might have some inside advice.

I am basically a very fashion conscious, shop-a-holic mom of three with good taste, a knack for design , picking out quality materials (and no natural talent what-so-ever for sewing, although I am thinking of taking a class)...I'm having multiple samples of my original designs sewn and having faith that all will go well. Have started with a limited few to ensure the quality of the work before investing heavily into the sewing expenses.

I've ordered some high quality, boutique style specialty fabrics from abraod (got a good deal) and am considering doing trunk shows with the samples 8) to test the waters or researching the possibility of placing the garments in a pre-established privately owned boutique and providing the owner with a percentage, (unsure of how doable this concept is)...just exploring all avenues...any suggestions at all from anyone with inside knowledge or innovative business know-how is greatly appreciated.

My goal is to create one-of-a-kind or few-of-a-kind hip trends that children love to wear and moms love to buy, clothing in colours and designs that make passerby's smile, using quality materials and fabrics...upscale but not ridiculously absurd on price, won't be outdoor market fare but will be quality and value for (a reasonable) amount of money.

And absolutely NOTHING in t-shirt material, displaying any Disney, Nicktoon, Bunny, or Asian Cartoon character or anything that could possibly be mass produced. Very specialty niche~and eyecatching fashions.

Have searched high and low and what I am talking about does not exist in Singapore...(which is hopefully an advantage)... :D


We are a small garment production business specialising in both knits & wovens clothings ranging from Children to Adult sizes. Aspiring designers/retailers will find our service very suitable as we make garment in smaller quantities to ensure a higher quality control. We accept minimum quantities of 12 pcs per order per colorway. You may supply your own fabric and patterns and we will do the sewing for you. Whichever arrangements you want, we will be able to work something out for you. Call Vincent @ 96831640 for more information.


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