I used to be extremely sceptical of life or any sort of character coaching, and I still am. But I can see how it may be useful to some.
I used to think Robert Kiyosaki's Rich Dad, Poor Dad was a lot of fluff. empty inspirational talk designed simply to part the reader from his or her money. But I notice it has had some effect on friends who never ever previously thought about things like enhancing their wealth etc. And reading books like these are a form of life coaching as well.
I liken it to quitting smoking. Most people who successfully quit do it on their own. They go cold turkey, or cut down till they can do without, but that doesn't stop people from making a good living out of helping people to quit.
At the end of the day, if person trying to quit isn't fully committed, nothing will work. So I think it works for some, does nothing for most, because imo most people who try something like this are simply looking for an excuse to say 'I tried'.
So I think life coaching could serve a purpose for some, and there is a probably a market for this kind of service. How to tap it is a different matter.
I'm sure there already are people doing this, or something like this (Does Adam Khoo count? He once suggested that
property agents could all make a lot more money by moving into the good class bungalow segment) and making big money.
That said, I think anyone who is able to think critically for himself or herself, who can recognize shortcomings that need rectification in order to move on certainly has no need for a life coach.
Can give it a go. Parents here do not hold back on spending money on their kids. The more money they spend, the happier they are because it feeds their vanity by proxy. That's where the money is.