The point is that no one actually gives a sh*t about what you are handing them.savestheday wrote:my point is say that you are at a rock concert and someone hands you a flyer for a similar artist playing in SG soon, most people who know the artist are going to be somewhat interested.
it's not like giving someone a flyer for a new phone contract or skincare cream in the middle of the street.
So, you asked a couple of questions that common sense would provide the answer.savestheday wrote:Sure that's your opinion and I'm in agreement that the response rate is very low. However, when I go to a gig, have to queue and get handed a flyer of a show (with a well known act) that is relevant to me then I'm going to read it. Whether I might already know about it or not, it can always act as a reminder.
Unfortunately we cannot rely on just word of mouth and although online is our main promotion platform, flyers can be useful. Even if only a handful bring in ticket sales that would cover cost.
they wouldn't all be pushed at one event, but alas i have looked more in to this and have gathered avg distribution times.Strong Eagle wrote:So, you asked a couple of questions that common sense would provide the answer.savestheday wrote:Sure that's your opinion and I'm in agreement that the response rate is very low. However, when I go to a gig, have to queue and get handed a flyer of a show (with a well known act) that is relevant to me then I'm going to read it. Whether I might already know about it or not, it can always act as a reminder.
Unfortunately we cannot rely on just word of mouth and although online is our main promotion platform, flyers can be useful. Even if only a handful bring in ticket sales that would cover cost.
To take them in reverse: 10,000 flyers distributed over 10 hours is 1000 flyers per hour. You want to hit an event, and do it in two hours? 5000 per hour.
That is 16 plus flyers a minute, low end, to 82 flyers per minute high end. Your best people cannot push more than 10 or so per minute, at best... and if they push harder... more trash.
Your advertising medium sucks. If you are planning to do this at a gig, get smart and do something that connects you inside with the gig.
Uhhhh... handing out flyers is not exactly a 'modern' concept... I think this got started shortly after Gutenberg fired up the first printing press.ukdesigner wrote:I think you guys have been here too long. You're sounding more and more like the nagging locals.
I have to say that SE & SMS are now a bit long in the tooth (sorry guys) and not really "up" on the modern ways.
some companies do the QR codes in posters and newspaper ads. you may want to look into them.savestheday wrote:One of our ideas is to print barcodes (QR codes) on them, which when scanned by a mobile can bring up a website, music page or youtube video of that particular artist.
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