Try dark chocolate Ferrero Rocher (if you can get some).Wind In My Hair wrote:banana wrote:Chocolate, while an energy food, has a relatively low glycemic index. Especially Cadbury Milk Chocolate. From memory, it's around 50. What that means is that the energy it gives out is slower, over a length of time and not explosive.
You just sold me chocolate, you advertising scum.
It was just a comparison of the change in direction onto a product of milk tray and what a man is expected to do for a woman, by seeing the advert, again pushing sales, of one product and not all products, the man, the risks and dangers he would take on, to get milk tray, for the woman, rather than a message on all products.Banana: I have no idea what you're trying to prove with the case study or the milk tray ad.
Have to agree with you. While growing up in SG, there was no such association. View mainly as a dessert to satisfy one's sweet tooth.ksl wrote: Having my wife sat beside me, I asked her to point out the rational thinking behind it, of which she also missed. But for westerners they know, that chocolate is energy giving, and quite often, school kids would always have a choco bar, with them in schools in the 60's. Not only that Choco bars are also a favourite for most military's around the world, for the deliverance of energy in a small pack
Excellent example! Even a small Island like the UK, with its mix of race spread over regional areas, like Bradford, Wolverhampton and London would show statistical fallout, from the norm of cadbury sales, because of the cultural and regional taste, it takes generations if that, for a change to take place, so food and confection industry cater for tastes.earthfriendly wrote:Have to agree with you. While growing up in SG, there was no such association. View mainly as a dessert to satisfy one's sweet tooth.ksl wrote: Having my wife sat beside me, I asked her to point out the rational thinking behind it, of which she also missed. But for westerners they know, that chocolate is energy giving, and quite often, school kids would always have a choco bar, with them in schools in the 60's. Not only that Choco bars are also a favourite for most military's around the world, for the deliverance of energy in a small pack
Like any biz model out there, advertising has to be regionalized in order to achieve the desired effect. Africa has a low literacy rate and people recognize the content of the product via pictures printed on the packaging. They probably get confused with the Gerber logo which features a cute chubby baby. Not to mention a study where a painting was presented to western vs chinese audience. Both groups would notice different things of the picture. It was a research conducted to understand the difference (if any) in brain function between people who use the chinese script (pictograghy in nature) and those who don't.
banana wrote:addadude, you mentioned that you hated the spot the first time you saw it. care to elaborate why?
I believe you are not alone in thinking so. If this ad were conceived in Singapore, it probably wouldn't have made it past the conference table. No, I lie. It could've been conceived in Singapore, but certainly not pitched here.
Nicely put, I think addadude is from the UK, very good at what he does, but he may have missed the point at the first look, which is a good thing, we all continue to learn, and have too see things, through different eyes.No, I lie. It could've been conceived in Singapore, but certainly not pitched here,
When I first saw this TVC I thought it was self-indulgent, meaningless twaddle. After watching it a few more times, despite my initial misgivings, I realised that there was indeed something more going on with it. Then of course it started enjoying all sorts of success and, most importantly, the client did extremely well out of it.banana wrote:addadude, you mentioned that you hated the spot the first time you saw it. care to elaborate why?
I believe you are not alone in thinking so. If this ad were conceived in Singapore, it probably wouldn't have made it past the conference table. No, I lie. It could've been conceived in Singapore, but certainly not pitched here.
I understand the but what i actually mean is, that the creative thoughts, must be adapted, to suit the principles of advertising, otherwise you come up with an exhibition piece, that communicates your own picture without the advertising principles. The advert is about product awareness and response.sundaymorningstaple wrote:Oxymoron?ksl wrote: what matters is the creative thinking, in a logical manner.
I would probably agree with you on this.addadude: I am pretty sure that if THEY had been initially presented with this idea by any of their creative teams they would have rejected it without a second thought
Funnily enough, some of the best creative thinking does indeed come from logical thought processes presented in a very unconventional way.sundaymorningstaple wrote:Oxymoron?ksl wrote:what matters is the creative thinking, in a logical manner.
Yes a good, well planned advert, which says it all about, the VW. That's why i believe in going by the book, and using tag lines preparation no matter what one does, is half the battle to a successful campaign, not that all campaigns are successful.Addadude wrote:Funnily enough, some of the best creative thinking does indeed come from logical thought processes presented in a very unconventional way.sundaymorningstaple wrote:Oxymoron?ksl wrote:what matters is the creative thinking, in a logical manner.
If I can show you a new way of thinking about something that at first suprises you but then actually makes a lot of sense to you, then there is a pretty good chance that I am doing something very creative.
A classic (and old) example of this was Volkswagon's "Think small" ad produced way back in the 60's. Until this ad appeared, emphasis on size (whether it was true or not) was the name of the game in car advertising. DDB couldn't very well hide the fact that the Volkswagon Beetle was a very small car. So instead they made a virtue of it. Later on they had another ad which didn't even show the car, just a photo of the Apollo moon lander with the headline, "It's ugly but it gets you there".
All very counter intuitive and seemingly illogical - until you really think about it... and then it all makes perfect sense.
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